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a bright idea !

criss-crossing switzerland

you won't miss it:

the swiss cross – or chrüz in swiss german

the cross is part of switzerland's iconic identity

in the same manner as the matterhorn, the cow,

the lucerne kappelbrücke or the cervelat sausage.

in a bright idea we combined all this and much more:

by using many, many crosses

we redesigned different, typically swiss iconic emblems

and gave them a cool and elegant swissness look.

the result is

chrüzness

ultimative swissness design
swiss  +  humorous  +  creative

what we offer


be it a classic t-shirt or a traditional postcard

some trendy accessoires, in- & outdoors houshold goods

or customer specific b2b projects and campaigns:

here some examples of how chrüzness can visually enrich products :

our values are simple: 100% swiss production and quality.

the idea and the design were generated in the bernese oberland, our postcards and a first, limited t-shirt edition printed locally.

unfortunately, there aren't swiss manufacturers available for all products we want to offer, or in case of small order quantities it isn't realistic  to have the production made in switzerland (cost-wise and maintaining acceptable end-user prices). 

that's why we are thrilled about any serious offer from swiss based enterprises aiming at a constructive cooperation!

for you

what about some tasty swiss milk in a cow-mug?
or a cool outfit for the swiss national day on 1 august?  
or maybe simply because you like the design,
you are fan of st. bernard dogs or just appreciate the beauty and diversity of switzerland?

   

as a gift

still looking for a special gift for your kid's birthday or the next hiking date with your colleagues?  
or still searching a beautiful, typically swiss souvenir
for your airbnb guests?



   

for your business

broaden your range of goods with new products, 
emphasize the swiss values of your brand by integrating chrüzness, the ultimative swissness design.
we are looking forward to receiving your exciting inquiries and are enthusiastic to develop and create new concepts and applications!

   

what they say about chrüzness

“brilliant idea, cool design, great cow-shirt in top quality!  during our trip to spain they all envied us our swiss toro. :-)) ”

max l.  / brienz

“in a very original and appealing way, chrüzness combines swiss tradition with cool swissness. it proudly shows, without missing a certain twinkle in one's eye, the beauty and diversity of our country.”

jacqueline f. / lausanne

"what do you say about chrüzness?"

who's next?